From taboo to mainstream, men are redefining self-care and aesthetics

For years, aesthetic treatments were unfairly labeled as something “just for women.” But in 2025, that outdated stereotype is fading fast. Today’s men want to look good, feel confident, and stay competitive—both in their personal lives and their careers. With the rise of video calls, social media, and an increased focus on wellness, more men are realizing that self-care includes looking as good as they feel.

At Zinnia Aesthetics in Fairfax, Dr. Roba and our team are seeing a record number of men choosing aesthetic treatments that enhance natural features, restore confidence, and prevent early signs of aging.

The Numbers Don’t Lie

According to the American Society of Plastic Surgeons, the number of men receiving:

Wrinkle-smoothing injectables has increased by 84% since 2010
Dermal fillers has grown by 94% in the same period

What was once considered taboo is now mainstream self-care. Men are no longer waiting until age takes its toll—they’re proactively investing in their appearance as part of a broader wellness lifestyle (ASPS Statistics).

Why Men Are Choosing Aesthetic Treatments in 2025

Men’s aesthetic goals are unique. They’re less about transformation and more about refinement. Today’s male patients want:

Subtle yet effective improvements
Quick treatments with little or no downtime
Natural-looking results that enhance masculine features without appearing “done”

This isn’t about looking like someone else—it’s about being the best, most confident version of yourself.

Top Aesthetic Treatments for Men at Zinnia Aesthetics

1. Botox® for Men (“Brotox”) and Dermal Fillers

Botox helps smooth forehead lines, frown lines, and crow’s feet while maintaining natural facial movement.
Fillers sharpen the jawline, restore under-eye volume, and create a refreshed, masculine appearance.

2. Advanced Dermal Fillers & Facial Volume Restoration

Biostimulatory fillers stimulate natural collagen for long-lasting, natural results.
Custom blending techniques allow Dr. Roba to tailor filler treatments for each man’s unique facial structure.

3. Radiofrequency Microneedling with Exosomes

Tightens skin, reduces scars, and improves texture.
Exosomes accelerate healing and enhance cellular repair for faster, better results.

4. Microneedling with PRF (Platelet-Rich Fibrin)

Improves acne scars, fine lines, and overall texture.
PRF supercharges healing, leaving skin firmer and healthier.

5. PRP for Hair Loss and Restoration

Stimulates dormant hair follicles for thicker, fuller growth.
Non-surgical, natural approach to one of men’s top concerns.

6. Medical Weight Loss Programs

Aesthetic confidence starts with overall health.
Dr. Roba provides tailored weight loss solutions combining cutting-edge medications, nutrition, and lifestyle support.

Preventative and Natural-Looking Enhancements

Today’s men aren’t waiting until wrinkles are deep or hair loss is advanced. Instead, they’re embracing preventative treatments like:

“Baby Botox” (small-dose Botox to stop wrinkles before they form)
Early filler use to maintain youthful facial structure

This proactive approach allows men to stay ahead of aging, avoiding the need for more invasive treatments later.

Q&A: Men and Aesthetics in 2025

Q: Do men really get Botox and fillers?
A: Absolutely. In fact, they’re among the most popular treatments for men nationwide.

Q: Will I look unnatural?
A: Not at all. At Zinnia Aesthetics, our approach is about subtle, natural enhancements—refining your appearance, not changing it.

Q: Is there downtime?
A: Most treatments (like Botox, fillers, or microneedling) have little to no downtime, making them perfect for busy professionals.

Q: Is it just about looking younger?
A: It’s about looking and feeling your best. For many men, treatments are tied to confidence, career advancement, and overall wellness.